Privacy Policy
Last Updated: November 10, 2024
Introduction
MARKETAG PTY LTD (ACN 111 383 772, ABN 24 111 383 772) ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
By using our website or services, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our website or services.
1. Information We Collect
1.1 Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Fill out our contact form
- Send us an email or call us
- Request a quote or consultation
- Subscribe to our newsletter or updates
- Engage our services
This personal information may include:
- Full name
- Email address
- Phone number
- Company name and business information
- Project details and requirements
- Payment and billing information
- Any other information you choose to provide
1.2 Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device and browsing behavior, including:
- IP address
- Browser type and version
- Operating system
- Referring website
- Pages viewed and time spent on pages
- Date and time of visit
- Device information
1.3 Cookies and Tracking Technologies
We may use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our website. You can control cookie settings through your browser preferences.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To provide, maintain, and improve our digital marketing, SEO, and web design services
- Communication: To respond to your inquiries, send updates, and provide customer support
- Project Management: To understand your requirements and deliver customized solutions
- Marketing: To send promotional materials, newsletters, and service updates (with your consent)
- Analytics: To analyze website usage and improve user experience
- Legal Compliance: To comply with legal obligations and protect our rights
- Business Operations: To process payments, maintain records, and conduct business analysis
3. How We Share Your Information
We respect your privacy and do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:
3.1 Service Providers
We may share information with trusted third-party service providers who assist us in operating our website, conducting business, or servicing you, such as:
- Web hosting providers
- Email service providers
- Payment processors
- Analytics services
- Marketing platforms
3.2 Legal Requirements
We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to:
- Comply with legal obligations
- Protect our rights, property, or safety
- Prevent fraud or illegal activities
- Respond to legal requests from authorities
3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
3.4 With Your Consent
We may share your information for any other purpose with your explicit consent.
4. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of sensitive data
- Secure server infrastructure
- Regular security audits and updates
- Access controls and authentication
- Employee training on data protection
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
Typical retention periods include:
- Contact form submissions: 2 years from last contact
- Client project data: Duration of engagement plus 7 years for legal compliance
- Marketing communications: Until you unsubscribe or opt-out
- Website analytics: 26 months
6. Your Privacy Rights
Under Australian privacy laws and regulations, you have the following rights regarding your personal information:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Objection: Object to the processing of your information for certain purposes
- Restriction: Request restriction of processing in certain circumstances
- Portability: Request transfer of your information to another service provider
- Withdrawal of Consent: Withdraw consent for marketing communications at any time
To exercise any of these rights, please contact us at info@marketag.com.au or call 08 6123 4567.
7. Marketing Communications
With your consent, we may send you marketing emails about our services, special offers, and industry news. You can opt-out of marketing communications at any time by:
- Clicking the "unsubscribe" link in our emails
- Contacting us directly at info@marketag.com.au
- Calling us at 08 6123 4567
Please note that even if you opt-out of marketing communications, we may still send you transactional emails related to our services.
8. Third-Party Links
Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.
10. International Data Transfers
Your information may be transferred to and processed in countries other than Australia. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
We are committed to resolving any privacy concerns you may have and will respond to your inquiry within a reasonable timeframe, typically within 30 days.
13. Australian Privacy Principles
MARKETAG PTY LTD is committed to compliance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). We handle personal information in accordance with these principles and Australian privacy law.
If you believe we have not handled your personal information in accordance with the APPs, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).